Decision making?

Something I’ve never been any good at.

I’m potentially one of the most indecisive people you’ll ever meet and like many other gripping decisions i’ve had to make in life the choice between which pair of shoes to buy really stumped me.

In New York we visited one of my favourite stores, nestled off the main road down a cobbled side street in Soho, we stumbled across the beauty that is Opening Ceremony. After previously lusting over the recent Vans x Opening Ceremony collaboration, seeing it in store did not disappoint. However unfortunately, the sizes they had available did.

This made my choice that much harder. After originally setting my heart on the beige van old skools and then discovering they were no longer in stock I came across the Nike Air Max 90 NYC Strawberry Cheesecakes (in sale !!).

After buying a pair of very exuberant (tacky probably being a better word) silver 90’s that just about survived outlook festival last year I vowed not to rock the roadman look again.

However this time I just couldn’t resist.

I mean inside the shoe it had the words “Treat Yourself – New York”.

If that’s not a sign from God I don’t know what is?

TOMMY HILFIGER JUMPS ON THE SEE – NOW – BUY – NOW BAND WAGON

Today Tommy Hilfiger joined an increasing number of high end brands who are vowing to create new collections of ready to wear lines that will become instantly available for consumers. With the popularity of fast fashion growing, as high street brands such as Zara are creating a shockingly fast turn around from catwalk to in store designs, its not surprising that higher end brands are also adopting this new strategy as a step towards the new ‘see-now-buy-now” way of “moving the runway closer to the consumer”.

Tommy Hilfiger have recently created a capsule collection, working closely with ‘IT’ girl Gigi Hadid where they hope to slowly tease consumers with the collection through her own Instagram account. Hilfiger told BOF that the process is “like releasing an album” in the way that they’ll be leaks of the collection but it will not be shown in full. The more 'consumer centric' strategy will take full effect in February 2017 when the brands spring collection will become immediately available for the public.

This comes shortly after Tom Ford announced the cancelation of his NYFW fashion presentation as a step towards the new ‘see-now-buy-now” way of “moving the runway closer to the consumer”.